I stared boldandblush.com in 2015. It was originally known as topfivebeauty.com, before I did a 301 redirect and rebranded to bold + blush in September 2016. My intuition was right. Since the rebrand the site has eclipsed previous numbers and growth has really begun to take off.
At present bold + blush gets around 15k unique page views per month. It peaked between March and May this year at around 19k but then began to fall, possibly due to the latest Google algorithm updates (Fred in March and another two in May.)
This site currently ranks for almost 400 organic keywords in the top 5 positions on Google, almost 50 of which are in the number 1 position.